Donatella Privitera
Il running e il “fenomeno” delle maratone cittadine
Abstract: Running and the marathon phenomena
Many cities try to improve their image is by attracting and retaining professional (and not) sport events. Marathon running is a sport that attract thousands of people. The aim of this paper is to present a contemporaneous analysis of phenomena of marathon as a leisure activity. Event sport tourism is a product within sports tourism. They are considerable the impacts of these activities, in particular the interaction of economic, social, place marketing and environmental benefits.
Keywords: Sports Tourism, Leisure Involvement, Italy, Impact Sport Events
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